Wholesale Barriers: Case Studies Overview
Robert Hadad, Extension Vegetable Specialist
Cornell Vegetable Program
This is the second of two narrated PowerPoint presentations providing further findings from a USDA-AMA funded project, Assessing Barriers to Wholesaling for Small-Scale Produce Growers: Case Study. In this presentation, we provide more information found by diving deeper into the barriers of wholesaling for New York produce growers. The previous video provided information on a large grower survey whereas this video provides more in-depth findings from 8 individual farms selected from 3 focus groups. The farms agreed to provide more details about their marketing experiences, issues, and/or needs. These 8 farms became our 8 case studies; some of the case study farms had wholesaling experience while other farms had no wholesaling experience but were considering moving into that market.
This presentation was prepared by Robert Hadad, Regional Vegetable Specialist with the CCE Cornell Vegetable Program. For more information about this study, contact Robert Hadad.
Upcoming Events
Indoor Mushroom Cultivation, Post-Harvest Handling, and Food Safety
June 6, 2024
Buffalo, NY
This workshop is intended for mushroom producers and those considering mushroom production. Hosted by CCE Wyoming County the workshop includes a tour and discussion of Flat#12 Mushroom production process, from substrate to sales, including their food safety plan creation, implementation, and the audit process. Alternative production methods will also be discussed.